Senior creatives and creative directors

THE WRONG ROYAL WEDDING MUG

When the Royal couple awarded their wedding crockery contract to a Chinese company, instead of the struggling ceramics industry in Stoke, I responded with ‘The Wrong Royal Wedding Mug’.

I built and wrote a shoddy looking Chinese website and launched Guandong Enterprises. The mug featured Prince Harry next to Kate, instead of Prince William.

The website went viral, the ‘Chinese error’ mug hit the headlines around the world and we sold 7000 mugs in 2 days. The icing on the cake was the Stoke factory rehiring staff who had previously been made redundant.